not training.

Our Customized, Innovative Solutions Deliver Exceptional Results

Develop Powerful & Cohesive Leadership

Re-energize your Leadership Team with insights & tools that connect them to customers, build trust, drive commitment, accountability - & get results!





Build Engaged and Inspired Teams

Develop connected teams that understand your customers & know how to positively impact the external and internal customer experience.





Cultivate Strategic Sales Teams

What happens when you stop selling and start engaging, strategic conversations? Win customers by inspiring partnerships that lead to long-term relationships and profitability.



The Best People in the Right Seats

Can you afford the cost of a bad hire?

The more senior level the hire, the more important it is to select someone that has the right skills for the job, strong leadership skills and fits into the organization’s culture.


Teamwork...the single most untapped competitive advantage

 "If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time."

Patrick Lencioni, Best-Selling Author of The Five Dysfunctions of a Team 

We Can Help You Create a Sustainable Competitive Advantage:

Get Teams on the Same Page, Speaking the Same Language

 Inside most organizations, teams speak different "languages". Team members typically understand your customers through the language spoken within their functional area, creating disconnects & dysfunction between Leadership, Sales, and Operations teams.  But when everyone starts speaking the way customers think, aligning objectives is easier, translating into uncovered opportunity & ways to create competitive advantage.

Help Team Members "Rediscover" Your Customers

Do your team members know there are two kinds of customers? Organizations that sustain a Culture of Winning, develop teams that are committed to fulfilling the needs of external and internal customers. When team members commit to both, they communicate in ways that resonate with one another, and collective energy can be focused on what customers need, how they need it, why they need it that way - and on making it happen. 

Develop, Delight & Deliver Better Than Anyone Else

Initiative, innovation and accountability are the natural by-products of a culture where team members interact like customers of one another, speak the same language, & share the goal of winning with customers. Delivering results & delighting customers creates success and momentum. Because winning is fun, it is easy for team members to join the cause:  Creating a Customer-centric ecosystem within your organization.


Individual & Team Development

Leadership Team Development, Personal Development

Coaching, Talent Assessment, Organizational Surveys

Michelle Laxa - Founder Edgewise Strategies - Create a competitive advantage

What Clients Are Saying:

"Michelle has a way of connecting ​with people that makes an immediate impact. Right after the first workshop I could see changes in how my team was interacting. She didn't just give us information, she showed us how to implement it so it would make ​the difference."

- President, Marketing Solutions Provider


“My team enjoyed the first day so much, I decided to sit in on day two. Comprehensive, helpful, enjoyable, great examples & activities. Very motivating & worthwhile info. Awesome workshop!

– Founder Telecommunications Services

“Excellent! Michelle gets it. She really gets customers. Information that can be applied TODAY.” 

-Senior Sales Leader

“Fun! Important but hard to remember concepts that Michelle made into fun! Materials were great – not excessive “paper” but meaningful activities instead.”

– Participant in The Art of Negotiation

"What I learned in this workshop effects everything I do to build my business. It truly changed the impact I have with my internal teams and with customers. A GAME-CHANGER!"  

CEO, Medical Supplies Provider

“If you have a team – call Michelle.  My team has never worked together like they are now. They are taking initiative and being proactive.  Everyone is focused on delivering the best to our customers, and are handling their own differences instead of bringing their issues to me.”  

-  President of Automotive Supplier

“Michelle made me have the realization that my entire organization is really in Sales.  I will use Michelle’s Flip it concept every day – it’s a game-changer.”

Attendee at Leadership Luncheon Seminar 


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